• Are you struggling to get motivated in the gym?

    Are you struggling to find the motivation to train?


    If the answer is yes, don’t worry you’re certainly not alone…! The end of August, leading up to September can be a lot like the lead up to January for most people. We’ve all had a few too many sangria’s and bbq’s over the summer, feeling a little sluggish and like we’ve undone all the […]

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  • Stay motivated to exercise in the winter

    How to stay motivated to exercise through the winter


    When you wake up to natural sunlight, buzzing hot weather, and plenty of holidays lined up, it’s not much of a slog to workout. Fitness motivation is much easier in the summer but it’s in the winter that most people’s exercise regime goes tits up!This time of the year, many of us will find it […]

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  • Is Optimism A Benefit Or A Hindrance To Success?


    Are we “Too optimistic about being optimistic?”A group of people take a test, half are given positive reinforcement immediately before the test and half were given negative reinforcement before the test. Who does better? Social media is flooded with optimism regarding fitness and getting into shape but what does optimism actually do. A group of […]

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  • Failure is a good thing…no, really!


    By Mark TaylorFailure is a word that people use almost exclusively in a negative context. “I failed so I must be rubbish”, “I couldn’t lift that so I’m weak”, “I can’t do that because I failed at it last time”, “I’m not trying that because I might fail at it and look bad”. I hear these comments […]

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  • What’s the best rep range for toning?


    I’ve long lost count of the number of times I’ve been asked the ‘best’ rep range for a certain goal.  “Are light weights, high reps best for toning?’ or “will low reps, heavy weights bulk me up?” etc.  The truth is this that there is no such thing as the best rep range for anything.  […]

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  • Why Am I Training Like An Athlete?


    If your everyday life has nothing to do with being more “athletic”, I don’t blame you for questioning why it might be in your best interest to become stronger, run faster, jump higher and become a more efficient athlete. Yes, I said athlete. The term athlete is thrown around as a pretty broad term in […]

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  • Be Resolute


    Do you believe in New Years resolutions? Lots of people do. The problem is that the January blues kick and the novelty wears off. And too many are forgotten by the time February comes around. If January 1st was a time for you to sit down and make a list of things you would like to […]

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  • The problem with the U.K. fitness industry


    An excerpt from an email exchange at W10 Performance, prompted by a Facebook post by Thomas Plummer. The W10 team talks about the state of the fitness industry, why highstreet gyms are a dying breed, and how to bridge the growing disparity between the fitness industry and the consumer. Sad but true – we spend […]

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  • Dan John 10000 Kettlebell Swings Challenge Experience


    Last month I took on a challenge to do 10000 kettlebell swings in a month (editors note: yes, ten thousand). This was something I had seen posted by coach Dan John. I fancied something different for a few weeks, and this definitely fit the bill. It proved to be a fun and challenging four weeks. […]

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  • Telegraph feature: “Speed training for endurance”


    Endurance training is as popular as ever, with more and more of us looking for a fitness challenge that will push us physically and also provide us with a clear training focus, which plays a massive part in keeping us motivated. Whether you’re training for a 10km run, a marathon or a triathlon event, covering […]

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Set up in 2009 by founder Jean-Claude Vacassin (a regular health and fitness contributor to the Daily Telegraph) the W10 Performance gym is located in West London at 202-208 Kensal Road, London W10 5BN. W10’s Gym memberships offer personal training, nutrition advice, yoga, boxing, HITT and other functional fitness classes. They also have physio and sports massage practitioners onsite. They are proud to offer a high level of fitness to residents and local workers in Kensal Rise, Kensal Green, Queens Park, Willesden, Kilburn, Harlesden, Ladbroke Grove, Notting Hill, Kensington and Westbourne Park areas.


Find us The Basement, 202-208 Kensal Road, London W10 5BN

Call us on 020 3489 5428