At W10 our personal training coaches create a fitness challenge each week for our gym members to try. We have collated a selection of coaches fitness challenges to keep yourself motivated and try. We will add new challenges each week,...

  If the answer is yes, don't worry you're certainly not alone...! The end of August, leading up to September can be a lot like the lead up to January for most people. We’ve all had a few too many...

When you wake up to natural sunlight, buzzing hot weather, and plenty of holidays lined up, it's not much of a slog to workout. Fitness motivation is much easier in the summer but it’s in the winter that most people’s...

Are we Too optimistic about being optimistic? A group of people take a test, half are given positive reinforcement immediately before the test and half were given negative reinforcement before the test. Who does better? Social media is flooded with...

Failure is a word that people use almost exclusively in a negative context. “I failed so I must be rubbish”, “I couldn’t lift that so I’m weak”, “I can’t do that because I failed at it last time”, “I’m not...

If your everyday life has nothing to do with being more “athletic”, I don’t blame you for questioning why it might be in your best interest to become stronger, run faster, jump higher and become a more efficient athlete. Yes,...

An excerpt from an email exchange at W10 Performance, prompted by a Facebook post by Thomas Plummer. The W10 team talks about the state of the fitness industry, why high-street gyms are a dying breed, and how to bridge the...

Last month I took on a challenge to do 10000 kettlebell swings in a month (editors note: yes, ten thousand). This was something I had seen posted by coach Dan John. I fancied something different for a few weeks, and...

How many times have you heard yourself saying things like "turning up to the gym is half the battle" or "doing something is better than doing nothing"? Both statements are true in so far as they can motivate us to...

Habits are the result of behaviours that you repeat over a period of time which also mean they are behaviours you have to start over and over again. So, if you think about it, if you consistently don’t get started...