• Do the basics and do the basics really well


    One of the most frequently asked questions I get in the gym is ‘Why do we do the same exercises?’The easy answer is – because they work. Simple.This might not be the answer you were looking for. There isn’t some amazing new exercise/diet/detox drink out there that is the answer to everyone’s prayer. If there […]

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  • The W10 Way


    For some, walking into a gym for the first time can be a daunting experience. Lots of foreign objects, the odd person grunting and the casual poser in front of the mirror is enough to put anyone off (FYI we don’t have any mirrors in the gym at W10, only in the changing rooms)Have you […]

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  • Exercise alone does not work.


    After being in the fitness industry for 3 years I stumbled across a bombshell. Exercise alone does not help people to lose weight or achieve a body fat target. I used to think that hammering people into submission with burpees, pull-ups and bigger dumbbells would do the trick. Sure, I knew that people needed to […]

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  • Are smaller more regular meals better for fat loss?


    Here’s a copy of Brad Schoenfeld’s email newsletter which details the findings of the meta-analysis that he and his colleagues did, looking at meal frequency and body composition. The results might surprise a few people, given the commonly accepted view that smaller, more regular meals are the best way to lose weight (fat). Turns out […]

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  • Telegraph feature: Do we need core training?


    Check out our feature in the Telegraph titled ‘Do we need core training? https://fashion.telegraph.co.uk/beauty/news-features/TMG11026089/Fitness-Truths-Do-we-really-need-core-training.html “Abdominal training, or core training to give it is more popular name, divides opinion more than perhaps any other aspect of fitness. Some people will have us believe that specific core training is everything if you want to move well and […]

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  • Post Workout Supplements


    There’s a plethora of supplements out there that claim to get you to where you want to be faster than the others, but in all honesty I wouldn’t believe the hype. Do your own research first before spending the money. The supplement business is a multi-million pound machine, and people in the gyms across the […]

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  • A simple guide to oils


    With so many different oils to choose from it can be a little testing knowing which to use for cooking, which is most beneficial to our health and which are best to steer clear of. Not to mention the confusion between omega 3, 6 & 9’s. (But that’s a whole other blog post). To briefly […]

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  • Dream Believe Achieve.


    Did you join W10 with a specific goal or aspiration in mind? You have all of the right tools to be the strongest and best version of you. Every exercise or movement in your programme is tailored for your goals and needs. Your dreams are in your hands, so stay focused on what you are […]

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  • When the honeymoon period at the gym is over…


    If you have ever wavered in your commitment to the gym, trust me you’re not the only one and you’re certainly not alone. It is completely normal to have dips in motivation when it comes to working out. This is why I’m sharing the following testimonial. Perhaps it will ring true for you and help […]

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  • Fatigue masks fitness


    Lets face it, we are stressed, we may not know it but deep down we are. We work long hours, don’t get enough sleep and we make poor food choices. Throw in some coffee and alcohol and its clear to see what I’m getting at. All of these things stress our bodies and I haven’t […]

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Set up in 2009 by founder Jean-Claude Vacassin (a regular health and fitness contributor to the Daily Telegraph) the W10 Performance gym is located in West London at 202-208 Kensal Road, London W10 5BN. W10’s Gym memberships offer personal training, nutrition advice, yoga, boxing, HITT and other functional fitness classes. They also have physio and sports massage practitioners onsite. They are proud to offer a high level of fitness to residents and local workers in Kensal Rise, Kensal Green, Queens Park, Willesden, Kilburn, Harlesden, Ladbroke Grove, Notting Hill, Kensington and Westbourne Park areas.


Find us The Basement, 202-208 Kensal Road, London W10 5BN

Call us on 020 3489 5428